The following is a part of books available from Communication Design, Inc.
～ 7 Marketing Ideas Creating a Boom from a piece of Information ～”
(Publisher: DIAMOND, Inc., Authors: Tsuyoshi Tamaki,
Tetsuya Honda, Price: 1,500 yen)
Why messages from business enterprises not reaching end users?
Secrets developing hot-selling products and keys of improving company image lie in the communication strategy!
“Want to make hot-selling product (service) …….”
“Want to improve my company brand image…….”
“Want to disseminate my opinions and concepts to the world……”Many people have desires to disseminate his own messages to make them recognized by the world, or to expand the sales of his products or services. They want to bring out “Influential Power” to the targeted markets or world.
Meanwhile, in actual life, there are cases of products (services) collecting high attentions with a flood of news gathering from mass communication media and, on the other hand, contrary cases of products (services). Why such two cases, influential power highly brought out or no power, happen? How my own messages are effectively disseminated from person to person or from media to person?
Once you know the mechanism of enabling the message dissemination, you will be able to create the intended “Influential Power” in strategic way.
When, where and what kind of information you are going to transmit as messages?
That is, in its true sense, called the communication strategy.
It is no exaggeration to say that there is no success without “information strategy” to be performed behind the scenes.
Such know-how is widely recognized in the U.S. and European business and political world.
In Japan, however, “communication” has tended to be thought like air which is commonly available, and has not been recognized as an important tool of mover and shaker.
This book clarifies PR ideas how to bring forth the public opinion or boom, although such ideas have been recognized only among few world like businessmen, politicians, show business or PR industry.
“Free PR Methodology through Press”
(Publisher: Shouei, Inc., Author: Tsuyoshi Tamaki)
Effective PR is possible without fruitless advertising expenditure!
Whole PR strategy of high cost-effectiveness can be learned by this book!This book introduces the “PR Strategy” (knack how to make press release, etc.) which will be brought up by the mass communication media as “Publicity”.
The difference of this book from other PR ones published up to now is that this is not just a PR manual of theory only, but this shows, after interviewing with people who are actually working at the media industry (Producers of World Business Satellite and News Station, Associate Managing Editor of the Mainichi, Managing Editors of Nikkei Business, Weekly Diamond and Weekly Economist, etc.), concrete and practical contents of criteria or rules for mass communication media to report, of work flow from making the press release up to the actual publicity by mass communication media, and instances of success (press release instances of Toyota Motor Corporation and Sony Corporation).
This is a must-read book by people of business management, PR and marketing.
“Why Only Those Products Made Big Hits?!
～ Mass Communication Strategy for Free ”
(Publisher: Shouei, Inc. Price: 1,500 yen)
Even your company can create big hits!
Full of Success Stories from Harry Potter to Amelie!Many big hits have been born by the media publicity and words of mouth of celebrities or key persons.
What is required is not the rate of identity or money (of course, it couldn’t be better than having those), but the “wisdom” or “efforts”.
For example, all above is true for a book “Harry Potter”, movie “Amelie”, singer “Keiko Fuji”, charisma marketer Mr. Masanori Kanda, Cage Restaurant, Hilton Tokyo Bay, …. .
Therefore, this book introduces how to get new customers, formulate mass communication strategy and execute PR.
Thereby, products and services can be disseminated to the world.
It is sufficient enough to make flashy and costly advisement only after the products are on the growing track.
Must-read book for people of management, product development, advertisement and PR, worrying as current business “not profitable”.
“Mass Communication List 2015”
(Publisher: Communication Design, Inc. Price: 50,000 yen)
This book satisfies all measures to know mass communication industry.
Full and complete coverage of main mass communication media companies from fax number, editing policy, reader attributes, etc.