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コミュニケーションデザイン総合研究所
PRマガジン
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pr-services

PR Services

pr-services

Company Profile   ■Books

Stratgegic Public Relations Services
Objectives of our services are:
To promote the marketing and communication activities and to solve the subjects of our clients in the communication fields such as the establishment and improvement of brand.
More specifically, to transmit key messages of clients to intended users by making full use of every mixed media channel by way of exposure to mass communication through PR know-how, online marketing, strategically written books, well planned events and planning and producing of radio programs.
As a result, to solve the subjects of our clients and to accomplish the objectives of communication.Our more detailed servicing contents are as follows:

RETAINER CONTRACT

Our most basic servicing is to perform the outsourced activity in the PR areas by PR consultancy, drawing up of PR plans, press release activity and negotiations with the press.
Our organization, in order to cope with highly professional areas of communication fields, consists of two groups; B to B team and B to C team.
Our activities are to support clients in the areas of identification of intended users for sending appeal points, development of effective key messages, clarification of appropriate and effective publicity, strategy formulation of word by mouth spread and expansion of online media.

■ JOB FLOW OF PR COMPANY

1.Visit
● Grasp of business contents
● Hearing of subjects and aim
2.Accurate Investigation
● Hearing of persons in related industry
● Investigation of reported materials
3.Proposal of PR strategy
● Submission of project proposal
● Estimation of service fee
4.Contracting
5.Execution of PR Activities
● Execution of PR activities
● Consultation activities

■ Job Flow of PR Promotion

Clarification of Objectives

● What are the aims to be attained in PR activities.

Clarification of Targets

● Who are the intended users for appealing.
●Analysis of gaps between how client wants to be evaluated and how client is now actually evaluated.
● Countermeasures against positioning.

Key Messages

● Decide key messages for each intended user base

Appealing Way

● How to expand the messages in what methods.
● Set up scheduling for actual execution.

Measurement of Effect

● Make periodic measurement of effect.

We call above servicing as “RETAINER CONTRACT” and this servicing is to be contracted on annual basis.
Based on the fixed monthly fee rate, we perform the activities on overall communication areas as an agent of client.

MAIN CONTENTS OF RETAINER SERVICING

Hearing of PR strategies based on our PR format.
Consultation on PR activities
Periodic PR meetings
Clarification of current subjects on communication
Media research and analysis of competitive rivals
Setup of objectives and PR scheduling on annual basis
Clarification of markets where intended users belong
Development of key messages for appealing to intended users
Program development for consumer enlightenment and for social recognition
Production of press materials like press release
Production of media lists and their maintenance
Information gathering from the media and information transmission to the media
Presentation activities to opinion leaders and each mass communication company
Planning and execution of events and promotion
Production and informing of clipping reports

It would be much appreciated if you contact by e-mail to info@cd-j.net for detailed servicing information on PR, together with any contents for our consultancy, and we will respond by return.